Finding Your Voice

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Brand tone is extremely important for public relations. If you do not have a consistent brand tone, your audience can be confused and you can come off as inauthentic.

For me, I find trendy, humorous while still being compassionate, and authentic companies are my favorite public relations examples. A little bit of “savagery” is humorous, but you do not want to overdo it. If you are too mean, it can ultimately turn your audience against you.

I find myself following Twitter accounts for companies who tweet consistently, and incorporate current trends or news into their posts for entertainment purposes.

For example, recently the University of Maryland, Baltimore County men’s basketball team beat Virginia in the March Madness tournament. UMBC was a 16 seed, while Virginia was a 1 seed and a 16 seed has never beat a 1 seed ever, in the history of the tournament. UMBC successfully used their tone and brand voice on their Twitter account that night; the account had 5k followers prior to the game and now have over 105k followers.

The account used humor and engaged with a few accounts in a successful manner. There were many tweets from that night that were very popular. To view their Twitter account, please click here.

For more information on UMBC’s Twitter account, Business Insider had a really great article about the whole ordeal. To view the article, please click here.

Now that media has become such a large part of our society, as an organization, you should establish your tone as soon as possible. You can also change your tone a little depending on the channels you are using. I find that on Facebook you should be more formal and straightforward with your tone, while on Twitter and Instagram you can be more informal and humorous since those are the accounts that mostly the younger generations use.

It is okay to be inconsistent in some cases, but not always. You want to stay as consistent as you possibly can.

Your brand voice can really help your online reputation, as you can see from UMBC. If used correctly, you could go viral!

What are your favorite types of accounts to follow or even your favorite brand tones?

 

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Social Media Management

As an organization, company, or an individual who takes pride in their social media accounts, it’s a great idea to look into new social media management tools.

This week, I have researched and learned a lot about the social media management tool, Hootsuite!

Hootsuite can help you schedule posts, monitor your social media accounts, receive analytics and much more!

They have many different plans that you can choose including: professional for $19 a month, team for $99 a month, and enterprises (contact for pricing).

The professional plan includes 10 social profiles and one user with basic features such as bulk scheduling, real-time analytics, social sweepstakes and unlimited RSS integrations.

The team plan includes 20 social profiles and three users with features such as custom analytics reports, team assignments, six contest templates, a custom branded URL and a social media certification.

Lastly, the enterprise plan gives you custom solutions. You can accelerate the results of your social media strategy by giving teams the platform, advice, personalized training and advanced analytics needed to be effective.

Hootsuite has over 16 million users in over 175 countries. You can connect and grow your online reputation from over 35 popular social media networks including Instagram, Twitter, Facebook, LinkedIn and so many more.

The few limitations it has is for small businesses and individuals. Ian Anderson Gray stated “although Hootsuite has a free option, and the pro option isn’t exactly expensive, there are some very expensive parts to Hootsuite which you may need.”

I find that Hootsuite and other social media management tools are very important to public relation practitioners and digital media coordinators. I highly recommend Hootsuite as a tool for larger businesses that can afford the tool, but would refer to a free version to smaller businesses and individuals who cannot afford Hootsuite, or do not care to have a large social media presence (all businesses should want to have a large presence on social media, but, that’s for another blog, another time).

All information about the social media management tool came from Hootsuite.com.

Send me your favorite social media management tools!

 

 

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I have dreamed of the man that I am going to be with since I was a little girl. I have prayed for him every single day and tried to put together what he was like until I met you.

The second I met you, I knew I would end up falling for you. You were what I had been praying for, and it was finally my turn to love and be loved. I knew I loved you then. You met every need and exceeded every expectation I had for “the one.” It was just proof that God answers prayers.

My dad told me the weekend we met to not get my hopes up because it doesn’t always work out. But, I didn’t care. I risked heartbreak and went all in because I knew you were the only person in the world I would want to pursue. I didn’t want to be doubtful and risk ruining the potential of something great. It takes a lot to get my attention and keep it, and you kept it for eight months before we even got to meet. The weekend we met I was so nervous; I wanted to be impress you and be everything you wanted. I was so comfortable from the first night; it just felt right.

You wanted me to meet your family, you wanted to spend time with me, you wanted me.

All my life I have chased love and someone to love. I didn’t believe someone would make it so easy. I believed I would have to make a lot of sacrifices and changes in order to be loved. I believed I would have to give up on my perception of love and what it really meant. But I didn’t when I met you. It was easy to fall in love with you; you met every expectation.

Before you, I settled. I settled for men that didn’t deserve my heart and tried to make me believe that my image of love was wrong and never going to happen. I started to doubt love. But after all of that, I decided I wasn’t going to allow that to change my ambition to find the love that is stated within the Bible. I knew love was out there, and I didn’t care if I ended up alone for the rest of my life. I was not going to allow anyone to love me less than I deserved. I wasn’t going to force myself to love someone. Then you came along and it was easy. It was so easy to fall in love with you.

You love me for all the reasons that no one else has, and for that, I knew you were the one.

My heart is so full when you walk in the room; I told you once before, I get so excited just when you’re in my presence. You make me so happy. I have so much fun with you. We could be doing absolutely nothing together and there’s nothing in the world I would rather do.

I have my doubts and my moments of fear, just from past experiences. I am so in love with you that I am scared of losing you. You seriously, 100%, make my life complete. Everything I do, somehow relates back to you. I want to be the greatest woman you’ve ever met. I want to serve you as a woman of God. I want to push you in your relationship with Christ, to lead me in my relationship. I want to be attractive in all ways: physically, mentally, and emotionally (still working on emotionally, since I cry like every two minutes). I want my future to be with you, and I somehow end up planning my future with you in the back of my mind. I want to be fearless and confident in this relationship.

So just know, I am in it to win it. I may need my reassurance from time to time, but I don’t want anything else.

I don’t know how I haven’t scared you away yet, but I am so thankful you have stuck around. God really does provide, and I can’t thank Him enough for putting us together. Who would have known that a direct message on Instagram would lead us to this? You’re my person, and I love you unconditionally.

How to: Improve your Search Engine Optimization

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“Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results.” (Search Engine Land).

You can effectively improve your search engine optimization with the right tools as well as the right strategies. Throughout this blog, I will give five tips on how to improve your SEO, which ultimately improves your audience and the amount of visits to your content.

  1. Publish Relevant Content

People want to read relevant content. You want to post about what is happening currently in the world, or something that could be relatable to your audience. Your content should be relevant, and your title should be catchy. If your title is catchy, people will be more inclined to open your content.

2. Update regularly

The more you post relevant and appealing content, the larger your audience will grow. If you update your content regularly, people have more of a reason to check out what is new on your page.

3. Be natural

The more natural and understandable you are, the more likely your SEO will improve. For more information on how and why you should be natural within your content, click here.

4. Clarify Intent

When posting new content, you want to be clear WHY you are posting. If someone wanted to learn how to improve their SEO, they would most likely put “how to improve your SEO” into their search engine (hint: why I titled this article that). The more clear on what your posting, the easier access for your audience to get to your content.

5. Have quality backlinks

Backlinks improve your SEO as they help show the value your content has for the Search Engine. “Simply, if people or other websites find it important enough to include a link to a site, or within a post on their social profile, blog, etc., then that site must be important.” (Quora).

If you learn how to improve your SEO, you will ultimately get a larger audience overall. While there are many keys to improve your SEO, these were the most effective strategies in my opinion. Comment below if you have any more strategies you would like to share!